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The Hidden Hurdles of Planning a Wedding During Ferragosto

Ferragosto is arguably one of the most eagerly awaited days for Italians each year. Originally celebrated on August 1st, Ferragosto is now observed as a public holiday on August 15th. This holiday was initially established to provide the agricultural sector with a day of rest after a demanding summer of work. Today, it marks a period when most businesses close, giving owners and employees the opportunity to go on vacation and enjoy some well-deserved rest and relaxation. In our latest blog, we discuss how Ferragosto may impact your dream August wedding in Italy.


Reduced supplier availability

In August, businesses typically close for at least two weeks, leading to high demand for venues and suppliers due to the limited options available. Therefore, it is crucial to stay ahead during your planning phase and book these services well in advance if you are set on having an August wedding.


Premium price

Naturally, when availability is limited, the suppliers and venues that are available tend to charge premium prices. Be aware that your budget will likely increase due to these high costs. Accommodations are often fully booked or nearly so as all the Italian’s will also be on holiday at this time, which drives up nightly rates. Keep this in mind, as you may need to ask your guests to pay significantly more than usual to attend your wedding.


Weather

Weather is such a hot topic for everyone's destination wedding. We are usually talking about Plan B and what to do in the eventuality of rain, however, August is known for being the warmest month so it’s worth taking note. At the time of writing, temperatures are around 40 degrees Celsius, over 100 degrees Fahrenheit. Ensure your venue is well-prepared to combat the heat with air conditioning and shaded outdoor areas. Consider providing parasols and fans for your guests' comfort as well.


Local festivals 

One of our favourite aspects of August in Italy is the local festivals known as 'Sagras.' Each town hosts its own festival, usually spanning several days, and these well-attended events feature traditional local food, live music, funfairs, and artisanal stalls. Sagras are great fun but they can also mean road closures and other logistical challenges, which may impact your wedding day, especially if you have multiple venues. Make sure your planner is aware of the key dates and locations of these festivals when planning your wedding.


Even with these considerations, there are still numerous reasons why your dream Italian wedding can take place in August. With careful planning and expert advice, you can address any concerns early on, implementing the right measures to ensure that you and your guests have an incredible wedding day experience. For more advice or help with planning, please contact us at info@justjunoweddings.com to learn how we can assist you every step of the way.


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